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News article | September 27, 2012

The Collective Amsterdam has made an impressive début at the PROEstate Forum in St. Petersburg.

The VI International Investment Forum PROEstate is over. This year the Forum has gathered more than 3000 professionals from 21 country and 90 Russian cities.

“The forum as well as the city overcame our expectations”.

The first, taking place in Lenexpo, the city’s main congress center, covers all facets of the Real Estate world focusing on commercial developments but also fostering presentations and discussions concerning innovative solutions through conferences, panels and exhibitions. PROEstate was a very pleasant and professional event in which we had the opportunity to establish a positive and efficient dialogue with professionals of the real estate field in Russia, as developers, investors and fellow architects. We were really well received by the organization of the investment forum, which created the platform and opportunity for us to exchange experiences concerning the Dutch and Russian Real Estate and Architectural contexts and practices. Furthermore, the Consulate General of the Netherlands in St. Petersburg provided very valuable support in making the presence of the Collective Amsterdam in this forum possible. It welcomed us and created the conditions through which we could be active participants in representing Dutch Architecture and design in the International Investment Forum PROEstate.

We experienced much interest in Dutch architecture and design. Off course we enjoy the broad interest in our work, especially concerning the project we developed together with a Russian developer. In this project we carried out one architectural/urban research assignment that created alternatives to the common construction practice in Russia. With it we aimed at showing the benefits of our (Dutch) integrative design approach within the Russian urban context. It did definitely help having a stand at the venue, especially a stand we designed ourselves. The materialization of the Collective’s interpretation of Dutch culture and Dutch design in the stand was the perfect way to showcase our design ambitions towards potential clients and future collaborators.

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